The Complete IVG Brand Guide: Every Product, Flavour Range & Kit Explained

When listing the best vape brands in the UK and Europe, it’s hard to miss IVG. The brand, full name I Vape Great, launched in Preston, UK, in 2016 and has since expanded to over 100 countries, picked up more than 50 international awards, and won Best UK Brand three times. In 2025, Vapouround named them Innovation of the Decade. The IVG Collection today covers everything from entry-level nic salts to high-puff rechargeable kits.

What Is IVG and Why Do Vapers Prefer It?

IVG built its name on nic salt e-liquids, then expanded into prefilled pod kits and high-puff rechargeable systems. The full IVG Collection now spans five product types: nic salt e-liquids, 50/50 freebase e-liquids, high-VG shortfills, prefilled pod refills, and rechargeable vape kits.

All products are TPD-compliant.

The brand's reputation holds because its flavours taste like what they're labelled. Summer Blaze is a Sicilian-style lemonade with mixed berries. Fizzy Cherry reads like a carbonated cherry drink. That kind of consistency across a large catalogue takes genuine development work, and it shows.

IVG Kits: Which One Is Right for You?

IVG 2400 

The IVG 2400 holds four 2ml prefilled pods at once in a rotating system, giving up to 2,400 puffs per set. Each pod runs on 20mg/ml nic salt.

The distinguishing feature is flavour theming. The 2400 Reload pods sell in four-flavour editions rather than individually. The blue one consists of Ice Blue, Pro Blue, Blueberry Fusion and Blue Raspberry Ice. Strawberry Watermelon, Strawberry Ice, Watermelon Ice and Strawberry Mint Menthol Mojito are available in the Pink Edition. For vape lovers who enjoy switching up the flavours, but don’t want to have to purchase them individually, it is great.

IVG Pro 12 

The Pro 12 is IVG's highest-use kit. Each pod lasts up to 12,000 puffs using a mesh coil, which keeps flavour consistent longer than standard coils. The 1000mAh battery has a display screen and USB-C charging. Pods connect magnetically.

More than 30 flavours are offered in the 10 mg, 20 mg, and 0 mg strength variants. The top-selling tastes include Blue Sour Raspberry, Kiwi Passionfruit Guava, Lemon Lime, and Classic Menthol. When it comes to regular vaping, the Pro 12 would be the best choice in the range of IVG.

IVG Smart Max 

The Smart Max sits in the mid-range. It is a small prefilled pod kit with an LED display, USB-C charging, and an Eco Mode to vape with less weight. Expect around 2,000–3,000 puffs per pod. There's no screen or airflow adjustment. It's a straightforward pick for vapers who want reliability without extra features.

IVG Air 4-in-1 

The Air 4-in-1 also holds four pods at once, but unlike the 2400, pods are sold in pairs by flavour. This suits vapers who already have a shortlist of preferred flavours and want to rotate on their own terms.

Current AirPod flavours include Classic Menthol, Lemon Lime, Grape Ice, Blue Raspberry Cherry, Strawberry Ice, and Pineapple Ice.

IVG XL35 

The XL35 comes with 22mls of 20mg/ml nic salt e-liquid and produces up to 35,000 puffs. Two power settings: Eco when using normally and Boost when using heavier loads. The option that best suits heavy vapers, who wish to change pods as little as possible.

IVG E-Liquids: Three Formats.

IVG Intense Salts

IVG’s main nic salt lineup is the Intense Salts, which come in a 10ml bottle, offering 10mg or 20mg, 50% VG. The nic salts have been designed for vaping in the MTL style, which includes pod systems, starter kits, and vape pens. There are over 40 different flavours available, with some of the most sought-after being the Frozen Cherries, Summer Blaze, Strawberry Watermelon, Triple Mango, and Watermelon Ice. They utilise the same flavour range as IVG’s pre-filled pods, so there is no need to do the taste profile once more with both.

IVG 50/50 E-Liquids

50/50 is a mixture of equal parts of vegetable glycerine (VG) and propylene glycol (PG). This generates average vapour and a distinct throat hit - as close to vaping as a cigarette draw. Come in 3mg, 6mg and 12mg of freebase e-liquid in 10ml bottles. Works with the majority of MTL tanks, starter kits and pen vapes. An excellent place to start when new to vaping, yet wants a familiar throat feeling.

IVG Shortfills (High-VG)

High-VG shortfills are for sub-ohm vapers on higher-powered setups. More VG means thicker vapour and a smoother inhale. IVG sells these in 50ml and 100ml bottles at zero Nic; a nicotine shot goes in separately if needed. The Beyond series and Super Juice range sit here, covering candy blends through to layered fruit profiles.

IVG Flavour Profiles: What Each Category Delivers

Fruit: Include straightforward options like Strawberry Watermelon and Kiwi Passionfruit Guava, alongside tropical blends like Triple Mango and Pineapple Ice.

Menthol & Ice: Classic Menthol, Watermelon Ice, Grape Ice, Frozen Cherries. Most pair a fruit base with a menthol finish rather than running menthol on its own.

Fizzy & Sour: Fizzy Cherry and Blue Sour Raspberry. The carbonation is subtle — closer to a soft drink than a sharp sour candy. Good for vapers who find straight fruit profiles too flat.

Lemonade & Citrus: Summer Blaze, Raspberry Lemonade, Lemon Lime. Lighter sweetness. These vapes work well as an all-day flavour without becoming cloying after a few hours.

Dessert & Sweet: Cinnamon Dough, Vanilla, Honey Cereal. These warmer profiles are suitable for vapers who want distance from fruit.

Tobacco: Available in the 2400 and Pro 12 ranges for smokers working through the transition.

Choosing the Right IVG Product Based on Your Vaping Style

Switching from Cigarettes: Start with the IVG Pro 12 or Smart Max at 20mg. Both are simple to use and deliver e-liquid quickly enough to handle cravings without needing a heavy draw style.

Moving Away from Disposables: The IVG 2400 and Air 4-in-1 are similar to filled-up vapes but have a built-in rechargeable battery and replaceable pods. The price per puff decreases with time, and the amount of waste is also much less.

Refillable Pod Users: IVG Intense Salts carry the same flavour profiles as the pod systems. So you don't lose familiar taste by switching to a refillable setup.

Sub-ohm Vapers: The high-VG shortfill range is the relevant one here.

Public Health England's research puts vaping significantly less harmful than smoking. Flavour is one of the main reasons people successfully stay off cigarettes long term; it's a practical factor. That's the real argument for why flavour quality in the IVG range matters.

Conclusion

IVG Collection offers a clear and well-structured range of products for different vaping styles. From simple nic salts to high-puff rechargeable kits, all have a specific purpose. There is also consistency in flavour that makes it easy to change among the formats without losing the familiarity.

For new smokers or those quitting, the Pro 12 and Smart Max are easy and smooth with a consistent dose of nicotine. Users who switch off disposable vapes might use 2400 or Air 4-in-1, as it is flexible with less waste.

Shop the IVG Collection at Euro Vape Store

Every product in this guide is available through Euro Vape Store's IVG Collection. Starting: the Pro 12 gives the best return across puff count, flavour choice, and ease of use. The 2400 stays the most popular option for vapers who rotate flavours often.